A brand anchor is a single text block — usually a few hundred to a couple thousand words — that captures your brand voice, palette, typography, product details, and any “do/don’t” rules. Drop it onto a canvas as a text node, connect it to your image or video nodes via edges, and the agent will use it as context for every generation. This is the single biggest thing you can do to make Melius outputs consistent. Done well, it’s the difference between “this looks AI-generated” and “this looks like my brand.”Documentation Index
Fetch the complete documentation index at: https://docs.melius.com/llms.txt
Use this file to discover all available pages before exploring further.
What goes in a brand anchor
The format doesn’t need to be exotic — a Markdown document is fine. The point is to compress everything a freelance designer would need into something the agent can ingest in one read. Useful sections:- Brand voice and tone. A paragraph on how the brand sounds. Adjectives, but also examples — phrases the brand would say and phrases it wouldn’t.
- Color palette. Hex codes for primary and secondary colors, with notes on when each gets used.
- Typography. Names of the actual fonts, plus notes on hierarchy (when serif, when sans, when display).
- Photography rules. What kind of imagery the brand uses. Studio vs lifestyle, warm vs cool, modeled vs product-only, depth of field, lighting.
- Shape language and visual motifs. Any recurring design elements — rounded corners, geometric shapes, gradients, textures.
- Do’s and don’ts. Explicit rules. “Never show the product in direct sunlight.” “Always include the logo bottom-right.” “Don’t use gradients on text.”
- Audience and context. A line or two on who the work is for and where it’ll appear.
How to generate one in five minutes
If you don’t have a brand anchor written up yet, the easiest path is to have an LLM generate one from existing assets.Open Claude or ChatGPT
Paste in: your website URL, two or three existing campaign images, your brand guidelines PDF if you have one, and any high-performing past ads. Ask the model to synthesize a brand brief covering voice, palette, typography, photography rules, shape language, and do’s-and-don’ts.
Review and edit
The output will be a solid 80% — read it, fix the parts that don’t match how you actually think about the brand, add anything obvious that’s missing.
How to use it on a canvas
Drop a text node
Right-click on the canvas → New node → Text. (Or ask the agent: “create a text node with my brand brief” and paste the content in chat.)
Paste your brand anchor in
The whole document goes into the node. Don’t worry about length — text nodes handle long context well.
Connect it to your image/video nodes
Drag an edge from the brand anchor node into each image node you want it to influence. Or use
@ inside a prompt to reference it: “Help me create a hero banner using @brand-anchor as style guidance.”Carrying it across canvases
A brand anchor doesn’t automatically follow you from one canvas to the next — context lives at the canvas level. Two ways around this:- Copy/paste. Open the brand anchor node on canvas A, copy it (
Cmd+C), paste it on canvas B (Cmd+V). It’s instant and works perfectly. - MCP route. If you drive Melius from Claude with the MCP set up, point Claude at a
brand.mdfile in your project. Claude will inject the brand context into every canvas it builds for you. See Drive Melius from Claude.
Text nodes are also the right home for one-off context that doesn’t belong in your main brand anchor — campaign-specific copy, a guest creative director’s notes, a one-time promo blurb. Stack as many text nodes as you need; the agent will use whichever you connect to a given image node.